Pebble Media Ratecard 2021 Q1 Rate Calculator Display (IO) And Video (IO) and Reference File Download Link
https://eu2.contabostorage.com/00f3241116844f24b628f46d81abb929:st1/folder7/7233/1656284358_belgium_be___pm2021q1_ratecard_-_Standar_Format.xlsx
2026-05-30 21:24:04 - Admin
<style> body {font-family: Arial, sans-serif; line-height: 1.6; margin:0; padding:0; background:#f9f9f9; color:#333;} .container {max-width: 960px; margin: 0 auto; padding: 20px; background:#fff; box-shadow:0 0 5px rgba(0,0,0,0.1);} h1, h2, h3 {color:#0a3d62;} table {width:100%; border-collapse:collapse; margin-top:15px;} th, td {border:1px solid #ddd; padding:8px; text-align:left;} th {background:#e1e8ed;} a {color:#0066cc; text-decoration:none;} a:hover {text-decoration:underline;} .note {font-size:0.9em; color:#555; margin-top:10px;} </style><div class="container"> <h1>Pebble Media Ratecard 2021 Q1 Rate Calculator</h1> <p>The Pebble Media Ratecard for the first quarter of 2021 provides advertisers with transparent pricing for two core inventory types: <strong>Display (Insertion Order IO)</strong> and <strong>Video (Insertion Order IO)</strong>. This page explains the structure of the ratecard, outlines the key metrics used in the calculator, and shows a simple example of how to estimate costs for a campaign.</p> <h2>1. Understanding the Ratecard Sections</h2> <h3>Display (IO)</h3> <ul> <li><strong>Units:</strong> Measured in <em>Cost Per Mille (CPM)</em> the price for 1,000 impressions.</li> <li><strong>Formats:</strong> Banner, leaderboard, skyscraper, and native placements across Pebbles programmatic network.</li> <li><strong>Targeting Options:</strong> Demographic, geographic, contextual, and device based.</li> <li><strong>Discounts:</strong> Volumebased tiered discounts are built into the Q1 ratecard (e.g., 5% off for >5M impressions, 10% off for >10M).</li> </ul> <h3>Video (IO)</h3> <ul> <li><strong>Units:</strong> Priced as <em>Cost Per View (CPV)</em> the price for each completed view (minimum 2second view or 50% of the video, whichever is shorter).</li> <li><strong>Formats:</strong> Instream preroll, midroll, outstream, and rewarded video.</li> <li><strong>Targeting Options:</strong> Same as display plus interestbased video categories.</li> <li><strong>Discounts:</strong> Tiered CPV reductions similar to display, applied on total view volume.</li> </ul> <h2>2. Core Variables for the Calculator</h2> <table> <thead> <tr> <th>Variable</th> <th>Display (IO)</th> <th>Video (IO)</th> <th>Description</th> </tr> </thead> <tbody> <tr> <td>Impressions / Views</td> <td>Number of served banner impressions</td> <td>Number of completed video views</td> <td>Planned reach for the campaign.</td> </tr> <tr> <td>Base CPM / CPV</td> <td>e.g., $8.00 CPM (standard banner)</td> <td>e.g., $0.12 CPV (standard instream)</td> <td>Pricing from the Q1 ratecard table.</td> </tr> <tr> <td>Volume Discount</td> <td>5% / 10% based on thresholds</td> <td>5% / 10% based on thresholds</td> <td>Automatically applied when volume criteria are met.</td> </tr> <tr> <td>Platform Fee</td> <td>2% (optional for managed service)</td> <td>2% (optional for managed service)</td> <td>Fee charged by Pebble for campaign management.</td> </tr> </tbody> </table> <h2>3. Simple Rate Calculator</h2> <p>The following JavaScript snippet can be embedded to let users calculate their expected spend instantly.</p> <pre><script>function calculateDisplay() { const impressions = parseInt(document.getElementById('disp-impr').value) || 0; const baseCpm = 8.00; // $8.00 CPM from Q1 ratecard let discount = 0; if (impressions >= 10000000) discount = 0.10; else if (impressions >= 5000000) discount = 0.05; const cost = (impressions/1000) * baseCpm * (1 - discount) * 1.02; // 2% platform fee document.getElementById('disp-result').textContent = '$' + cost.toFixed(2);}function calculateVideo() { const views = parseInt(document.getElementById('video-views').value) || 0; const baseCpv = 0.12; // $0.12 CPV from Q1 ratecard let discount = 0; if (views >= 10000000) discount = 0.10; else if (views >= 5000000) discount = 0.05; const cost = views * baseCpv * (1 - discount) * 1.02; document.getElementById('video-result').textContent = '$' + cost.toFixed(2);}</script> </pre> <h3>Interactive Example</h3> <form onsubmit="return false;"> <fieldset style="margin-bottom:20px;"> <legend>Display (IO) Calculator</legend> <label>Impressions (e.g., 7,500,000): <input type="number" id="disp-impr" style="width:150px;"></label> <button type="button" onclick="calculateDisplay()">Calculate</button> <p>Estimated Cost: <strong id="disp-result">$0.00</strong></p> </fieldset> <fieldset> <legend>Video (IO) Calculator</legend> <label>Completed Views (e.g., 3,200,000): <input type="number" id="video-views" style="width:150px;"></label> <button type="button" onclick="calculateVideo()">Calculate</button> <p>Estimated Cost: <strong id="video-result">$0.00</strong></p> </fieldset> </form> <h2>4. Practical Tips for Advertisers</h2> <ol> <li><strong>Start with a clear KPI.</strong> Decide whether impressions, viewthrough rate, or conversions drive your budget.</li> <li><strong>Leverage volume discounts.</strong> Consolidating multiple placements into a single IO often unlocks the 5% or 10% discount.</li> <li><strong>Consider the platform fee.</strong> If you have an inhouse team that can manage trafficking, you may negotiate the 2% fee out.</li> <li><strong>Use frequency caps.</strong> For display, limiting impressions per user improves brand safety and can reduce wasted spend.</li> <li><strong>Test video formats.</strong> Preroll typically yields higher view completion, while outstream may provide costeffective reach at a slightly lower CPV.</li> </ol> <h2>5. Frequently Asked Questions</h2> <dl> <dt>What is the difference between CPM and CPV?</dt> <dd>CPM is the cost for every thousand banner impressions. CPV is the cost each time a viewer watches a video to the defined completion point.</dd> <dt>Are there any additional fees besides the 2% platform fee?</dt> <dd>Standard reporting and verification are included. Creative production, thirdparty measurement, or premium inventory may incur separate charges.</dd> <dt>Can I mix display and video in a single insertion order?</dt> <dd>Yes. Pebble allows hybrid IOs, but each lineitem must be priced according to its appropriate metric (CPM or CPV).</dd> <dt>How are discounts applied?</dt> <dd>Discounts are calculated on the total planned volume for the IO. The calculator above applies them automatically based on the Q1 thresholds.</dd> </dl> <p class="note">All figures reflect the Pebble Media Q1 2021 ratecard and are subject to change with subsequent quarters. For the most current pricing, contact your Pebble account representative.</p></div>