Adult Social Care Recruitment Campaign

Why Recruit for Adult Social Care?

The demand for highquality adult social care services is rising rapidly due to an ageing population, increasing chronic health conditions, and a shift towards communitybased care. Yet many providers face chronic staffing shortages, leading to higher workloads, burnout, and reduced service quality. A focused recruitment campaign helps address these gaps, ensuring that vulnerable adults receive the respect, dignity, and support they deserve.

Benefits of Working in Adult Social Care

• Meaningful Impact: Directly improve the daily lives of adults with physical, mental, or learning disabilities.
• Professional Development: Access to accredited training, mentorship, and clear career pathways.
• Flexible Working: Opportunities for parttime, shift, and remote support roles.
• Competitive Packages: Competitive wages, pension schemes, and wellbeing allowances.
• Community Connection: Work within local neighbourhoods, building lasting relationships with service users and families.

Campaign Strategy

1. Target Audience Identification

Our outreach focuses on:

• Recent healthcare graduates.
• Career changers seeking purposedriven work.
• Retired professionals looking for parttime roles.
• Students in social work, nursing, and allied health programs.

2. MultiChannel Engagement

We employ a blended approach:

• Digital Advertising: Google Ads, social media (Facebook, Instagram, LinkedIn) with tailored creatives.
• Community Partnerships: Collaboration with colleges, job centres, and local charities.
• Referral Incentives: Existing staff receive bonuses for successful hires.
• Events & Webinars: Virtual open houses, Q&A sessions with current carers, and skilldemo workshops.

3. Messaging Pillars

• PurposeLed: Make a real difference every day.
• GrowthFocused: Your career path starts here training and promotion guaranteed.
• SupportCentred: We invest in you wellbeing, mentorship, and flexible schedules.

4. Measurement & Optimization

Key performance indicators (KPIs) include:

Key Roles We Are Recruiting For

Support Worker

Assist adults with personal care, daily living tasks, and community participation. No previous experience required; onthejob training provided.

Senior Support Worker / Team Leader

Lead a small team, coordinate care plans, and ensure compliance with regulatory standards. Requires at least 2years of care experience.

Registered Manager

Overall responsibility for service delivery, quality assurance, and staff development. Professional registration (e.g., CQC) and leadership experience essential.

Activity Coordinator

Design and deliver therapeutic and recreational programmes that promote independence and social interaction.

Specialist Roles

Positions such as Dementia Care Expert, Learning Disabilities Support, and Palliative Care Assistant are also open for qualified professionals.

How to Apply

Applying is simple and can be completed in three steps:

1. Online Application: Visit our career portal and fill in the short form.
2. Initial Screening: A recruiter will contact you for a 15minute phone interview to discuss your experience and preferences.
3. Assessment & Offer: Successful candidates attend a virtual assessment day followed by a formal offer.

Contact Us

If you have any questions or need further information, please get in touch:

• Email: recruitment@adultcare.org
• Phone: +44 020 79461234 (MonFri 9am5pm)
• Address: 2527 King Street, London, SW1A 2AA