Program Overview
The Bachelor of Arts in Philippine Studies with a major in Filipino in Mass Media is designed for students who wish to explore the rich cultural, historical, and linguistic heritage of the Philippines while acquiring professional skills in journalism, broadcasting, digital media, and public communication. The program blends rigorous academic research with handson media production, enabling graduates to become informed storytellers, critical analysts, and responsible media practitioners.
Key objectives of the program are:
- Deepen understanding of Filipino identity, language, and culture.
- Develop competence in various massmedia platforms (print, radio, television, online).
- Foster ethical and socially responsible communication practices.
- Prepare graduates for leadership roles in media, public affairs, cultural institutions, and academia.
Curriculum Highlights
The curriculum is organized into four thematic clusters, each emphasizing a blend of theory and practice.
1. Core Philippine Studies Courses
- Foundations of Philippine History
- Philippine Literature and Folklore
- Contemporary Filipino Society
- Philippine Languages and Linguistics
2. Media Theory and Research
- Mass Communication Theory
- Media Ethics and Law in the Philippines
- Research Methods in Media Studies
- Audience Analysis and Cultural Reception
3. Practical Media Production
- News Writing and Reporting
- Radio Broadcasting Lab
- Television Production Workshop
- Digital Storytelling & Multimedia Design
- Data Journalism and Visualisation
4. Professional Development & Electives
- Public Relations and Advocacy
- Documentary Filmmaking in the Philippine Context
- Entrepreneurship in Media
- Internship/Field Placement (mandatory)
Students must complete a capstone project that integrates research on a Filipino cultural issue with a media product (e.g., documentary, investigative series, digital campaign). This project is showcased at the annual Philippine Media Forum.
Career Opportunities
Graduates are equipped for a wide range of professions where fluency in Filipino language and cultural nuance is a competitive advantage.
Media & Journalism
- Broadcast journalist (TV, radio, online)
- Investigative reporter for print or digital outlets
- Multimedia content creator for newsrooms and NGOs
- Documentary filmmaker focusing on Filipino stories
Public Relations & Corporate Communications
- PR specialist for government agencies, cultural institutions, or multinational firms
- Corporate communications officer handling internal and external messaging
- Socialmedia strategist with expertise in Filipino audiences
Academia & Research
- Graduate studies in Philippine Studies, Media Studies, or Cultural Anthropology
- Research analyst for think tanks and policy institutes
Creative Industries
- Scriptwriter for film and television
- Creative director for advertising agencies
- Content manager for digital platforms and streaming services
Because the program emphasizes both cultural literacy and technical skill, alumni often become thought leaders who shape public discourse and preserve Filipino heritage through modern media.
Admissions Requirements
Prospective students must meet the following criteria:
- High school diploma or equivalent with a satisfactory academic record.
- Pass the universitys entrance examination (or submit standardized test scores).
- Submit an essay (500800 words) demonstrating interest in Filipino culture and media.
- Two letters of recommendation, preferably from a teacher and a community leader.
- Portfolio (optional) samples of writing, photography, video, or digital content are welcomed.
Scholarships are available for highachieving students, as well as for those who demonstrate financial need.
Contact & Further Information
For program details, enrollment dates, or to arrange a campus visit, please contact the Department of Philippine Studies:
- Phone: +63212345678
- Email: philstudies@university.edu
- Office Hours: Monday Friday, 8:00am 5:00pm
- Address: 10th Floor, Academic Building, University Campus, Manila, Philippines
Follow us on social media for updates on seminars, guest speakers, and student projects:
- Facebook: Philippine Studies Dept
- Twitter: @PhilStudDept
- Instagram: @philstudies
