Invitation to Tender: Graphic Design Services

1. Overview

Our organization is officially inviting qualified graphic design agencies and freelance professionals to submit proposals for the provision of comprehensive graphic design services. We are seeking a creative partner to elevate our brand identity, improve our visual communication, and support our marketing initiatives over the next 24 months.

2. Scope of Work

The successful applicant will be expected to provide professional design support for both digital and print media. The primary responsibilities include, but are not limited to:

• Brand Identity: Development and maintenance of brand guidelines, including logo variations, typography, and color palettes.
• Marketing Collateral: Design of brochures, flyers, business cards, and event banners.
• Digital Assets: Social media graphics, website interface elements, email newsletter templates, and digital advertisements.
• Reporting: Annual reports, white papers, and internal presentation templates.

3. Submission Requirements

All interested parties must submit a proposal that includes the following documentation:

• Company Profile: A brief history of the firm or professional profile.
• Portfolio: A selection of at least five case studies demonstrating versatility in design and alignment with similar industries.
• Technical Approach: A description of your design process, project management workflow, and software capabilities.
• Fee Structure: A clear, itemized breakdown of hourly rates or package-based pricing models.

4. Evaluation Criteria

Proposals will be evaluated based on a balanced scoring system focusing on the following areas:

• Creative Quality (40%): Innovation and technical proficiency displayed in previous work.
• Relevant Experience (30%): Proven track record in working with organizations of a similar scale.
• Cost Efficiency (20%): Transparency and competitiveness of the proposed pricing.
• Project Management (10%): Capacity to meet strict deadlines and demonstrated communication style.

5. Timeline

The selection process will follow this schedule:

• Tender Announcement: October 1st
• Deadline for Inquiries: October 15th
• Submission Deadline: October 31st
• Shortlist Interviews: November 10th 15th
• Contract Award: December 1st

6. Contact Information

All proposals must be submitted electronically to the Procurement Department. Please direct any specific questions regarding this tender to our designated liaison via the email address provided in the procurement portal. We look forward to reviewing your creative submissions and identifying the best partner to help shape our future visual presence.