Pebble Media Ratecard 2021 Q1 Rate Calculator

The Pebble Media Ratecard for the first quarter of 2021 provides advertisers with transparent pricing for two core inventory types: Display (Insertion Order IO) and Video (Insertion Order IO). This page explains the structure of the ratecard, outlines the key metrics used in the calculator, and shows a simple example of how to estimate costs for a campaign.

1. Understanding the Ratecard Sections

Display (IO)

• Units: Measured in Cost Per Mille (CPM) the price for 1,000 impressions.
• Formats: Banner, leaderboard, skyscraper, and native placements across Pebbles programmatic network.
• Targeting Options: Demographic, geographic, contextual, and device based.
• Discounts: Volumebased tiered discounts are built into the Q1 ratecard (e.g., 5% off for >5M impressions, 10% off for >10M).

Video (IO)

• Units: Priced as Cost Per View (CPV) the price for each completed view (minimum 2second view or 50% of the video, whichever is shorter).
• Formats: Instream preroll, midroll, outstream, and rewarded video.
• Targeting Options: Same as display plus interestbased video categories.
• Discounts: Tiered CPV reductions similar to display, applied on total view volume.

2. Core Variables for the Calculator

3. Simple Rate Calculator

The following JavaScript snippet can be embedded to let users calculate their expected spend instantly.

Interactive Example

4. Practical Tips for Advertisers

1. Start with a clear KPI. Decide whether impressions, viewthrough rate, or conversions drive your budget.
2. Leverage volume discounts. Consolidating multiple placements into a single IO often unlocks the 5% or 10% discount.
3. Consider the platform fee. If you have an inhouse team that can manage trafficking, you may negotiate the 2% fee out.
4. Use frequency caps. For display, limiting impressions per user improves brand safety and can reduce wasted spend.
5. Test video formats. Preroll typically yields higher view completion, while outstream may provide costeffective reach at a slightly lower CPV.

5. Frequently Asked Questions

What is the difference between CPM and CPV?

CPM is the cost for every thousand banner impressions. CPV is the cost each time a viewer watches a video to the defined completion point.

Are there any additional fees besides the 2% platform fee?

Standard reporting and verification are included. Creative production, thirdparty measurement, or premium inventory may incur separate charges.

Can I mix display and video in a single insertion order?

Yes. Pebble allows hybrid IOs, but each lineitem must be priced according to its appropriate metric (CPM or CPV).

How are discounts applied?

Discounts are calculated on the total planned volume for the IO. The calculator above applies them automatically based on the Q1 thresholds.

All figures reflect the Pebble Media Q1 2021 ratecard and are subject to change with subsequent quarters. For the most current pricing, contact your Pebble account representative.