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University of Lucknow BBA Programme Semester I Syllabus

Overview

The Bachelor of Business Administration (BBA) Programme at the University of Lucknow is designed to provide students with a comprehensive understanding of business management principles and practices. The first semester builds the foundation for advanced studies in business administration by introducing students to fundamental concepts across various business disciplines.

This document details the syllabus for Semester I of the BBA Programme, including course objectives, content outline, recommended readings, and evaluation methods. The curriculum is structured to develop conceptual knowledge, analytical skills, and practical application of management principles.

Students are expected to attend classes regularly, participate in discussions, complete assignments on time, and prepare for examinations as per the university guidelines. Faculty members will use various teaching methods including lectures, case studies, group discussions, presentations, and practical exercises to facilitate learning.

Evaluation Scheme

Component	Weightage	Description
Internal Assessment	30%	Class participation, assignments, quizzes, and mid-semester examinations
End-Semester Examination	70%	Comprehensive examination covering entire syllabus

Grade System:

Percentage	Grade	Grade Point
75% and above	O (Outstanding)	10
65-74.99%	A+ (Excellent)	9
55-64.99%	A (Very Good)	8
45-54.99%	B+ (Good)	7
35-44.99%	B (Satisfactory)	6
Below 35%	F (Fail)	0

Semester I Subjects

Subject 1: Business Organization and Management

Course Code: BBA101 | Credits: 4

Course Objectives:

To understand the nature and purpose of business organizations
To comprehend basic management concepts, principles, and functions
To develop analytical skills for organizational structures and processes
To understand the historical development of management thought

Course Content:

Unit I: Introduction to Business

Concept, nature, and purpose of business
Business objectives: Economic, social, human, and national
Types of business: Sole proprietorship, partnership, joint Hindu family
Joint stock companies: Private and public limited
Cooperatives and government undertakings
Business environment: Internal and external factors

Unit II: Forms of Business Organization (Detailed)

Joint stock companies: Features, merits, and limitations
Types of companies based on ownership, liability, and nationality
Incorporation, management, and dissolution of companies
Public enterprises: Features, types, merits, and limitations
Mergers and acquisitions: Rationale, processes, and challenges
Business combinations: Types and regulatory framework

Unit III: Management Fundamentals

Concept and nature of management
Management vs. Administration
Functions of management
Levels of management: Top, middle, and lower
Managerial roles and skills
Emerging trends in management

Unit IV: Evolution of Management Thought

Classical management theory: Scientific management, administrative management, and bureaucratic management
Neo-classical theory: Hawthorne experiments, human relations movement
Modern management approaches: Systems theory, contingency theory, quantitative approaches
Contemporary management perspectives: Learning organization, Total Quality Management (TQM)

Unit V: Planning and Decision Making

Planning: Nature, purpose, and process
Types of plans: Strategic, tactical, operational
Planning premises and limitations
Decision making: Concept, process, and techniques
Models of decision making: Rational, bounded rationality, and intuitive
Group decision making and problem-solving techniques

Unit VI: Organizing and Staffing

Organizing: Concept, nature, and purpose
Principles of organization
Organizational structure: Line, line and staff, functional, matrix
Departmentalization: Basis and techniques
Staffing: Concepts and process
Recruitment, selection, training, and development

Subject 2: Business Mathematics

Course Code: BBA102 | Credits: 4

Course Objectives:

To develop mathematical skills relevant to business applications
To understand mathematical concepts as tools for business analysis
To apply quantitative techniques in solving business problems
To enhance logical reasoning and analytical thinking

Course Content:

Unit I: Review of Basic Mathematics

Number system: Natural, whole, integers, rational, and real numbers
Algebraic expressions and equations
Inequalities and their solutions
Progression: Arithmetic and geometric progression
Logarithms and properties
Permutation and Combination

Unit II: Matrices and Determinants

Definition and types of matrices
Matrix operations: Addition, subtraction, multiplication
Determinants: Properties and evaluation
Matrix inversion and its business applications
Solving system of linear equations: Matrix method and Cramer's rule

Unit III: Linear Programming Problems

Introduction to linear programming
Formulation of linear programming problems
Graphical method of solving linear programming problems
Simplex method: Basic concepts and procedure
Duality principles and economic interpretation
Transportation and assignment problems

Unit IV: Calculus for Business

Limit and continuity
Differentiation: Concept, rules, and applications
Partial differentiation
Applications of derivatives: Maxima, minima, optimization
Integration: Concept and methods
Business applications of integration

Unit V: Mathematics of Finance

Simple interest and compound interest
Present value and future value
Annuities: Types and applications
Sinking funds and amortization
Depreciation methods
Probability theory: Basic concepts, conditional probability, Bayes' theorem

Subject 3: Business Statistics

Course Code: BBA103 | Credits: 4

Course Objectives:

To understand the role of statistics in business decision making
To develop skills in data collection, analysis, and interpretation
To apply statistical techniques to business problems
To enhance ability to communicate quantitative information effectively

Course Content:

Unit I: Introduction to Statistics

Meaning, scope, and importance of statistics in business
Types and sources of data
Methods of data collection: Primary and secondary
Sampling techniques: Random and non-random
Data classification and tabulation
Statistical investigation and limitation of statistics

Unit II: Measures of Central Tendency

Arithmetic mean: Simple, weighted, combined mean
Median: Computation for individual, discrete, and continuous series
Mode: Computation methods and applications
Geometric mean: Calculation and applications
Harmonic mean: Calculation and limitations
Partition values: Quartiles, deciles, and percentiles

Unit III: Measures of Dispersion

Concept and significance of dispersion
Range and quartile deviation
Mean deviation
Standard deviation: Calculation and properties
Relative measures of dispersion: Coefficient of variation
Skewness and kurtosis

Unit IV: Correlation Analysis

Meaning and types of correlation
Methods of studying correlation: Scatter diagram, graphic method
Karl Pearson's coefficient of correlation
Rank correlation: Spearman's coefficient
Properties of correlation coefficient
Applications in business decisions

Unit V: Regression Analysis

Concept and significance of regression analysis
Linear regression equations
Method of least squares
Difference between correlation and regression
Multiple regression and correlation
Applications of regression in business forecasting

Unit VI: Index Numbers and Time Series

Index numbers: Concept, use, and construction
Types of index numbers: Price, quantity, value
Methods: Simple and weighted aggregate, price relatives
Consumer price index and its applications
Time series: Components and analysis
Business forecasting methods: Trend projection, moving averages

Subject 4: Business Communication

Course Code: BBA104 | Credits: 4

Course Objectives:

To develop effective communication skills for business contexts
To understand various forms of business communication
To enhance oral and written communication abilities
To develop interpersonal and group communication skills

Course Content:

Unit I: Fundamentals of Communication

Concept, process, and importance of communication
Barriers to effective communication
Types of communication: Verbal and non-verbal
Communication channels and networks
7 Cs of effective communication
Intercultural communication

Unit II: Business Correspondence

Structure and layout of business letters
Types of business letters: Enquiry, complaint, adjustment, sales, and order
Internal communication: Memos, notices, and circulars
Public relations correspondence: Press releases and invitations
Applications and rsum writing
Email etiquette and digital communication

Unit III: Report Writing

Concept and importance of business reports
Types of reports: Informational, analytical, and recommendation
Structure of a formal report
Report writing process
Visual aids in reports: Tables, charts, and diagrams
Business proposals and project reports

Unit IV: Oral Communication

Principles of effective oral communication
Presentation skills: Planning, preparation, and delivery
Presentation software and visuals
Negotiation and persuasion techniques
Telephone etiquette
Voice modulation and body language

Unit V: Group Communication

Dynamics of group communication
Meetings: Types and procedures
Agenda and minutes of meetings
Briefing and debriefing
Group discussion: Preparation and participation
Team communication and collaboration

Unit VI: Employment Communication

Job search strategies
Application letters and rsum
Selection processes: Written tests, interviews, and group discussions
Interview preparation and techniques
Follow-up communication
Professional etiquette and workplace communication

Subject 5: Accounting for Business

Course Code: BBA105 | Credits: 4

Course Objectives:

To understand fundamental accounting concepts and principles
To develop skills in recording, summarizing, and reporting financial transactions
To interpret financial statements for business decisions
To apply accounting techniques in business contexts

Course Content:

Unit I: Introduction to Accounting

Meaning, objectives, and importance of accounting
Accounting principles, concepts, and conventions
Accounting equation and its significance
Rules of debit and credit
Journal and ledger
Subsidiary books and their features

Unit II: Preparation of Final Accounts

Trial balance: Meaning and objectives
Trading account: Meaning and preparation
Profit and loss account: Meaning and preparation
Balance sheet: Format and preparation
Adjustments: Closing stock, outstanding expenses, prepaid expenses, depreciation
Errors and their rectification

Unit III: Specialized Accounting Procedures

Bank reconciliation statement: Meaning and preparation
Depreciation: Methods and accounting treatment
Inventory valuation: Methods and importance
Provision for bad debts
Reserves and provisions
Accounting for bills of exchange

Unit IV: Partnership Accounts

Partnership deed: Contents and importance
Capital and current accounts of partners
Profit distribution among partners
Interest on capital and drawings
Admission of a new partner
Retirement and death of a partner

Unit V: Company Accounts

Features and types of companies
Issue of shares: Accounting treatment
Issue of debentures: Accounting treatment
Redemption of shares and debentures
Company final accounts: Profit and loss account and Balance sheet
Difference between partnership and company accounts

Unit VI: Financial Statement Analysis

Importance of financial statement analysis
Comparative financial statements
Common-size financial statements
Trend analysis
Ratio analysis: Liquidity, solvency, profitability ratios
Fund flow and cash flow statements

Subject 6: Fundamentals of Computer Applications

Course Code: BBA106 | Credits: 4

Course Objectives:

To understand basic computer concepts and terminology
To develop proficiency in using common business software
To understand database concepts and applications
To apply computer skills in business contexts

Course Content:

Unit I: Computer Fundamentals

Computer generations and types
Computer organization: Input, output, and memory devices
Binary number system and data representation
Operating systems: Functions and types
Computer viruses, threats, and security measures
Cloud computing basics

Unit II: Word Processing

Introduction to word processing software
Creating, saving, and opening documents
Text formatting: Font, paragraph, and page layout
Tables, graphics, and charts in documents
Mailing and printing documents
Advanced features: Templates, macros, and mail merge

Unit III: Spreadsheet Applications

Introduction to spreadsheets
Entering data and formulas
Functions: Mathematical, statistical, financial
Data analysis and visualization: Charts and graphs
Data management: Sorting, filtering, and pivot tables
Advanced features: Macros, solver, and data consolidation

Unit IV: Presentation Skills

Introduction to presentation software
Creating and formatting presentations
Designing effective slides
Adding multimedia elements
Slide transitions and animations
Delivering presentations: Tips and techniques

Unit V: Database Management

Database concepts and terminology
Database models: Hierarchical, network, relational
Introduction to database management systems
Creating tables and relationships
Querying databases: SQL basics
Forms and reports generation

Unit VI: Internet and E-Commerce

Internet infrastructure and protocols
Web browsers and search techniques
E-commerce: Concepts and models
Electronic payment systems
E-security and legal issues
Social media for business

Recommended References

For Business Organization and Management

Koontz, H., & Weihrich, H. (2014). Essentials of Management (10th ed.). Tata McGraw Hill.
Fayol, H. (2013). General and Industrial Management. Martino Fine Books.
Mintzberg, H. (1989). Mintzberg on Management: Inside Our Strange World of Organizations. Free Press.
Chandler, A. D. (1962). Strategy and Structure: Chapters in the History of the American Industrial Enterprise. MIT Press.
Drucker, P. F. (2007). Management: Tasks, Responsibilities, Practices. HarperCollins.

For Business Mathematics

Singh, J. K., & Singh, A. (2018). Business Mathematics. Vikas Publishing House.
Chand, S. (2017). Mathematics for Business. Sultan Chand & Sons.
Taha, H. A. (2016). Operations Research: An Introduction (10th ed.). Pearson Education.
Swokowski, E., & Cole, J. (2019). Algebra and Trigonometry with Analytic Geometry (13th ed.). Cengage Learning.

For Business Statistics

Gupta, S. C., & Gupta, V. K. (2018). Fundamentals of Statistics (7th ed.). Himalaya Publishing House.
Levin, R. I., & Rubin, D. S. (2017). Statistics for Management (8th ed.). Pearson Education.
Berenson, M. L., Levine, D. M., & Krehbiel, T. C. (2018). Basic Business Statistics: Concepts and Applications. Pearson Education.
Anderson, D. R., Sweeney, D. J., Williams, T. A., Camm, J. D., & Cochran, J. J. (2019). Statistics for Business & Economics (14th ed.). Cengage Learning.

For Business Communication

Thill, J. V., & Bove, C. L. (2019). Excellence in Business Communication (13th ed.). Pearson Education.
Devi, R. (2018). Business Communication (2nd ed.). Himalaya Publishing House.
Ray, M., & Ray, S. (2017). Business Communication. Oxford University Press.
Wells, C. L. (2016). Communicating for Results: A Guide for Business and the Professions (11th ed.). Cengage Learning.

For Accounting for Business

Narayanaswamy, R. (2018). Financial Accounting: A Managerial Perspective (5th ed.). Pearson Education.
Mukherjee, A., & Hanif, M. (2018). Financial Accounting (9th ed.). McGraw Hill Education.
Gupta, R. L., & Radhaswamy, M. (2017). Advanced Accountancy (16th ed.). Sultan Chand & Sons.
Khan, M. Y., & Jain, P. K. (2018). Financial Accounting: Text, Problems and Cases (9th ed.). Tata McGraw Hill.

For Fundamentals of Computer Applications

Madhur, S. (2018). Computer Fundamentals. Prabhat Prakashan.
Courtney, N. (2017). Beginning Microsoft Excel 2019. Apress.
Alexander, M. (2018). Excel 2019 Power Programming with VBA. Wiley.
Pressman, R., & Maxim, B. R. (2019). Software Engineering: A Practitioner's Approach (9th ed.). McGraw Hill Education.
Connolly, T., & Begg, C. (2019). Database Systems: A Practical Approach to Design, Implementation, and Management (7th ed.). Pearson Education.

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